Soren Rho helps DTC, beauty, wellness, CPG, and retail media teams fix the bottlenecks behind launches, approvals, and handoffs — so work moves without the founder, department head, or creative lead acting as the system.
Built from operations inside Walmart Connect, Google, Airbnb, and McCann Worldgroup.
Teams break when launch operations never scale with volume. Requests arrive through Slack, email, meetings, and side conversations. Approvals are scattered across comments and DMs. Assets miss specs, miss deadlines, or arrive without clear ownership. The brand keeps shipping, but the process underneath it is unstable.
The symptom is launch delays, rework, scattered approvals, and a leader who has quietly become the approval chain, escalation path, and source of truth for creative, lifecycle, paid media, and production. That is not a staffing issue. It is an operating-model failure.
This is a common failure mode in DTC e-commerce, beauty, wellness, and CPG teams with recurring launch cycles. It has a precise diagnosis and a precise fix.
Launch requests arrive informally, priority gets set by whoever escalates first, and the team spends each week reacting instead of planning.
Nobody clearly owns the next move, so work stalls between teams and review cycles stretch longer than they should.
When the founder, head of brand, or creative lead is unavailable, decisions pile up and launches wait because the system has no durable approval chain.
Decisions live in DMs, comments, spreadsheets, and project tools that do not agree. The team has software, but not a real source of truth.
Your brand is not disorganized by nature. It is operating without a reliable launch process. We install one.
This is a diagnostic-to-installation engagement for consumer brands. The deliverable is a documented operating system for approvals, handoffs, launch execution, and visibility — not a slide deck, not ad hoc execution support, and not a retainer with no end state.
We conduct structured stakeholder interviews, map the current launch process end to end, and identify where intake, briefs, production, approvals, handoffs, and visibility are breaking. No prior preparation is required from your team.
Using the Audit as its primary input, we design the operating framework your team should have had from the beginning: intake architecture, approval chains, handoff rules, role ownership, tooling standards, and decision paths that do not require a senior leader in every thread.
We build it, configure it, train your team on it, and document it for long-term internal ownership. That can include launch calendars, approval design, templates, governance rules, tooling setup, and operating documentation. When the engagement closes, the system runs without ongoing dependency on Soren Rho.
Intake is structured, approvals have owners, and escalation paths are documented. Creative does not stall waiting for one person to clear the next step.
Assets do not stall because someone missed a Slack message. Handoffs happen on schedule, and launch decisions are visible in one system.
The governance framework absorbs more volume, more stakeholders, and more launch complexity without adding more chaos to the calendar.
Everything is documented. Ownership is assigned. When launch pressure spikes or the org changes, the operating model still holds.
The results below did not come from louder campaigns or more content. They came from better process, clearer ownership, and stronger operating discipline. The methodology was built in enterprise environments, and it applies directly to consumer brands with high creative volume and multi-stakeholder approvals.
Castrol was being passed over in a low-interest category. We designed and built the operational infrastructure for a first-of-its-kind 360° shoppable hub on Walmart.com — coordinating cross-category strategy, talent, multi-channel media, stakeholder approvals, asset production, and platform handoffs. The same methodology applies to consumer brands managing high launch volume, complex approval chains, and cross-functional execution.
Read the full case studyA high-output consumer brand was losing weeks to a bloated launch process and unclear review ownership.
The fix: redesigned intake architecture, approval workflow, and stage gates.
Without adding a single meeting to anyone's calendar, launch time dropped by 42%.
A creative operations team was missing deadlines on nearly half its projects because reviews and handoffs were breaking between functions.
The fix: handoff mapping, explicit ownership, and approval-chain design at every stage.
On-time delivery moved from 58% to 97% in a single engagement.
A high-volume campaign team was burning 12 hours per week in status meetings because asset status and approvals were invisible.
The fix: async visibility infrastructure and a single source of truth replacing scattered updates.
Team velocity improved, status meetings dropped, and handoffs became more reliable.
Best fit: VP Marketing Ops, Director of Creative Ops, Head of Brand, Head of Marketing, and brand or marketing operations leaders managing recurring launches, complex approvals, and high asset volume.
Across creative, paid, lifecycle, retail media, and production.
Especially relevant for DTC e-commerce, beauty, wellness, and CPG teams where execution depends on clean handoffs, documented process, and clear ownership rather than heroic effort from one overloaded leader.
Not a fit: founders looking for a VA, teams wanting free strategy, brands without operational volume yet, or companies seeking ad hoc execution support instead of infrastructure.
The methodology was built inside Walmart Connect, Google, Airbnb, and McCann Worldgroup and tested in environments where operational failure has direct revenue consequences. The Castrol engagement produced $7.5M in attributed sales and earned an MMA Smarties Gold award. That was not just a creative win. It was an operational one.
Every engagement is scoped, priced, and delivered against a defined timeline. No hourly overages. No retainer dependency until the workflow is installed and running.
A structured diagnostic that identifies where your creative operations, marketing operations, or launch process is failing and documents the mechanisms behind that failure. The average audit surfaces 15–20 hours per week of invisible operational drag. Scoped to move within most discretionary approval thresholds.
Audit findings plus a fully designed operational governance framework — ownership maps, intake architecture, approval design, launch process, and RACI documentation.
The complete engagement: audit, framework design, and full infrastructure installation — including templates, tool configuration, team training, launch calendar logic, and an operations playbook for long-term internal ownership.
Post-engagement governance retainer — available after Phase 03 completion. Governance and calibration only. Execution work outside scope is billed as a separate Sprint.
70% of Phase 03 clients continue into post-install governance within 60 days.A fixed-scope, fixed-fee diagnostic for consumer-brand teams dealing with approval bottlenecks, handoff failures, and execution drag. You leave with a prioritized list of what to fix first — and the option to have us install it.
Apply for the Audit SprintIf there is a fit, you will receive a link to book a paid 60-minute diagnostic session within 48 hours. Best suited to consumer brands with recurring launches, meaningful asset volume, and multi-stakeholder approval chains.